How one can watch the Hisense CES 2026 presentation reside

Hisense is usually finest identified for its budget-friendly electronics and home equipment, like TVs and fridges. Nevertheless, at CES 2025, the China-based firm showcased its high-end capabilities with an enormous 136-inch micro LED TV, which has not too long ago turn out to be obtainable for a staggering $100,000. So what’s on deck for this yr’s present? New management, for starters.

The corporate has two new hires, together with Chief Advertising Officer Sarah Larsen and Chief Business Officer James Fishler. In a press release, Hisense mentioned Fishler’s expertise in residence leisure, home equipment and HVAC is essential as the corporate “builds towards a milestone 2026 and its presence at CES.”

We’ll provide you with a rundown of what to anticipate throughout Hisense’s presentation and how one can watch it reside.

How one can watch Hisense’s presentation

Hisense could have a livestream obtainable on Monday, January 5 at 1PM ET on its website. We’ll embed the hyperlink right here as soon as it is obtainable.

What to anticipate

With its new hires in place, Hisense is clearly aiming to additional polish its model. Between Fishler and Larsen, the brand new entrance workplace is bringing to bear their expertise from such high-powered opponents as LG, Samsung and Beats. And in a latest interview with Tom’s Guide, Larsen emphasised a continued give attention to the corporate’s quick turnaround time from idea to market as a key differentiator for Hisense.

As for precise bulletins, whilst you can count on Hisense to tout its power in home equipment and HVAC programs (actually), Larsen’s aforementioned interview particularly calls out the rising RGB TV house as a spotlight. We count on this yr’s present shall be all about explaining the shades of distinction between mini and micro LED show applied sciences, as each Samsung and LG have already thrown down pre-announcement gauntlets on the latter. Will any of them price lower than six figures? Let’s hope Hisense has some excellent news to share on that entrance.