They’re Making a Film About What?!?!

When you grew up within the 1980s or 1990s, you’ll know precisely the tune with which to learn the following sentence. “Ch-ch-ch-chia!” Sure, Chia Pet, everybody’s favorite terrible gag gift that might grow tiny plants around an animal to provide it fur, was fairly the craze 30-plus years in the past. And now, in 2026, an organization referred to as Rakia Media has acquired the media rights to Chia Pet with the goal of creating animated motion pictures or TV reveals about it. For actual. It’s not April 1.

“Chia Pets have been featured on our cabinets since childhood, and we’re thrilled to assist develop the model to new heights,” mentioned producer-writer Adam Jay Epstein, who’s among the many folks to amass the rights. “We will’t await audiences to take a look at the world of Chia in theaters and screens the world over.”

Epstein, together with producers Ari Daniel Pinchot and Jonathan Rubenstein, bought the Chia Pet rights for Rakia Media and its film-TV manufacturing banner, Crystal Metropolis Leisure. The rights are owned by an organization referred to as Ad Populum, which owns tons of various shopper manufacturers like Neca, Kidrobot, Celebration Metropolis, and even Graceland.

“For over 40 years, Chia Pet has remained one of the vital recognizable model icons in popular culture historical past,” Joel Weinshanker, the CEO of Advert Populum, mentioned in a press launch. “I’m excited to work with a crew that understands each its legacy and its potential for the longer term.”

That final quote is the piece of the puzzle that’s lacking, although. These producers wish to take Chia Pet and make it into an animated TV present or film. Okay. However what the hell is that going to be? Certain, Chia Pets are available in all shapes, sizes, and even loads of brand name licensed characters (corresponding to Wednesday, Shrek, The Simpsons, Scream; actually, there are such a lot of it’s loopy, and you may see all of them on the official Chia site). However are we speaking like a Prepared Participant One explosion of name-brand characters rising inexperienced grass? Is there a Chia world? Will anybody who wasn’t alive earlier than 2000 even give a crap?

We don’t have solutions to any of these questions. And, to be sincere, many most likely mentioned the identical factor when it was introduced Warner Bros. was going to make a Barbie film, and that labored out fairly nicely. Actually, something is feasible. However Hollywood digging so deep into the IP gutter that it pulls out Chia Pet actually appears like a brand new sort of low. However, hey, show us incorrect, Chia Pet. Develop one thing nice.

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