Meta is giving its AI slop feed an app of its personal

Meta is creating a standalone app for Vibes, its feed of AI-generated movies, in keeping with studies from TechCrunch and Platformer. Vibes was launched as a feature in the Meta AI app in September 2025. Much like OpenAI’s Sora app, Vibes lets customers immediate Meta AI to create TikTok-style vertical movies.

“Following the robust early traction of Vibes inside Meta AI, we’re testing a standalone app to construct on that momentum,” Meta mentioned in an announcement. “We’ve seen that customers are more and more leaning into the format to create, uncover, and share AI-generated video with pals. This standalone app gives a devoted residence for that have, providing folks a extra centered and immersive setting. We are going to look to increase the app additional based mostly on what we study from the neighborhood.”

Meta has but to share particular numbers for a way many individuals really use Vibes, however the firm does declare that Meta AI utilization has continued to develop since Vibes launched. Breaking the function out into its personal app may permit Meta so as to add extra performance with out cluttering the present Meta AI app. The corporate believes AI-generated content material would be the subsequent huge supply of engagement on platforms, and mentioned in an October 2025 earnings call that it deliberate to push extra AI pictures and movies into its suggestion algorithm. A devoted app for creating movies like Vibes may very well be a technique Meta hopes to do this.

As Meta’s fundamental competitor within the burgeoning subject of AI-first social media, OpenAI has continued to iterate on its Sora app, including methods for characters and pets to cameo in videos, and signing a deal with Disney to permit customers to generate content material with Disney characters. Contemplating the corporate has licensed celebrity likenesses up to now, it does not appear unattainable that Meta may pursue comparable offers. No matter occurs, AI-generated movies seem like they’re going to be more and more inescapable.