IKEA’s new wi-fi charger is as cute as it’s sensible

IKEA’s revamp of its smart home products does not finish with Matter help. The furnishings and residential items firm additionally has a line of recent Qi wi-fi chargers, the perfect of which, the VÄSTMÄRKE wireless charger, combines the performance of a PopSockets-style cellphone grip with cable storage.

The $10 VÄSTMÄRKE wi-fi charger is harking back to a bagel or donut, when you may take the highest half of these ring-shaped meals and switch them inside out to create a comfortable grip to your fingers. That very same pink silicone design additionally makes for an ideal place to retailer the charger’s built-in USB-C cable, in response to IKEA’s product web page, and in any other case acts as a playful substitute for what generally is a fairly boring smartphone accent.

VÄSTMÄRKE presents Qi2 charging speeds and may magnetically connect to iPhones with MagSafe or Pixel telephones with Google’s Pixelsnap magnets. In case you’re thinking about one thing a bit extra discrete, the $25 VÄSTMÄRKE wireless charger with lighting is a bowl-shaped charger with a column within the heart for attaching a smartphone, and room round it for keys or your pockets.

IKEA has had a number of totally different concepts over time for the way good residence tech ought to combine with its minimalist and user-friendly furnishings. The corporate’s partnership with Sonos ended in May 2025, which produced lights and film frames with good audio system built-in. Since then, the corporate has introduced a new Bluetooth speaker and began rolling out a brand new assortment of Matter-connected remotes, lights and sensors.