TikTok’s new ‘bulletin board’ function lets creators ship updates to their followers’ inboxes

TikTok launched a brand new “bulletin board” function for creators that permits them to blast out updates on to their followers’ inboxes. The thought is just like broadcast channels on Instagram or Telegram’s one-way messaging function.

Individuals who decide to hitch a creator’s bulletin board will obtain updates of their TikTok inbox. Updates can embrace textual content, hyperlinks, polls or photographs; in addition to different TikTok posts or lives. Followers who be part of a board can react to messages however will not be capable of remark or reply like a typical DM or publish. In response to TikTok, the function may very well be particularly helpful for musicians and artists, because it permits them to share new songs and provides followers a strategy to “pre-save” an upcoming launch.

For creators with a big following, having a bulletin board may assist streamline their capacity to work together with followers with out having to wade by an overloaded inbox or publish separate video updates. It additionally provides them a strategy to get their work (together with hyperlinks to non-TikTok content material) in entrance of their largest followers with out counting on the whims of the app’s suggestion algorithm.

Bulletin Board is on the market now to all creators over the age of 18 with 50,000 or extra followers. TikTok customers can discover and be part of bulletin boards on creators’ profiles.